Five years running away from tradition.

When we opened our doors on February 9th, 2012 we knew we were charting new ground for run specialty stores. There was no template on building a successful running store without dealing with the big name shoe companies. Nike, New Balance, Saucony, Brooks and Asics all stayed away because [...]

Study – Pronghorn Antelope Performance vs Human

Many of you know that we have chosen the Pronghorn Antelope as our shop mascot. This was simply based on the fact that it is one of the best distance runners in the world. We have been enjoying watching the World Athletic Championships (despite the ignorance of the Russian politicians) and got to thinking how [...]

My Canadian Death Race experience

First of all I only did one leg of this epic event so I don't refer to myself as a Death Racer, but even one leg on that terrain is enough to have you think about the life after. I was fortunate enough to be invited by The North Face to run for one of [...]