Five years running away from tradition.

When we opened our doors on February 9th, 2012 we knew we were charting new ground for run specialty stores. There was no template on building a successful running store without dealing with the big name shoe companies. Nike, New Balance, Saucony, Brooks and Asics all stayed away because [...]

Spring In Your Stride

Practice makes perfect... I’ll never tire of this video by my colleague at The Natural Running Center Dr. Mark Cucuzella. He clearly explains what should be happening with our stride and why. [youtube id="zSIDRHUWlVo" width="760" height="600" autoplay="no" api_params="" class=""]   I have seen thousands, maybe more runners come through the shop over our first 4 years and I have to say I [...]