Project Description

FROM OLYMPIC CHAMPION TO SUCCESSFUL SPORTS BRAND

Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe.

Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Kari`s Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop that creativity.

Being active in a male dominated sport, there were few brands for girls to choose gear from. Sponsors provided Kari with black and grey dominated, masculine skiwear. So sometimes, Kari would cut of the logo on her beanies and sew them on to her own designs.